Series Vol. 1 , 26 December 2021
* Author to whom correspondence should be addressed.
As social media like TikTok grows more popular in the digital age, people seem to be driven more and more by standards on social media, despite the lack of research. This study chooses to use the research method of Focus group and selects six university students from the University of Macau for research (N=6) to explore the relationship between TikTok and the body image of young adults. These participants were avid users of social media, and the final data showed gender differences, individual differences, and indirect impact differences. In the data provided by this sample, we not only saw the different effects on each participant, but also shows how young adults were indirectly affected when TikTok went mainstream.
Focus group, Social media, Young adults, Body image, TikTok
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The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.