Lecture Notes in Education Psychology and Public Media
- The Open Access Proceedings Series for Conferences
Lecture Notes in Education Psychology and Public Media
Vol. 3, 01 March 2023
Open
Access | Article
Investigation of Users’ Experience of Social Media’s Personalized Recommendation — The Case of Xiaohongshu
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Abstract
This research was conducted on Chinese participants between 18 and 25. A self-administered questionnaire was developed and distributed to 475 Xiaohongshu users. This research investigated how are Chinese young adults affected by what the Personalized Recommendations of Xiaohongshu show them and how Xiaohongshu is engineering its platform so that its users “trust” it. This research also explored whether Xiaohongshu’s users want to opt out of their AI bubble or do they prefer the way the platform tailors the world to their interests. The results suggested that participants tended to accept the homogeneity content pushed by Xiaohongshu and ignore the information missing because of the personalized recommendation. This research also indicated that users could not wholly jump out of the filter bubbles, though some of them are willing to do it. This research was an addition to the literature on the tension in social media between product promotion and privacy.
Keywords
Users’ experience, Xiaohongshu, Personalized Recommendation, Homogeneity content.
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 3rd International Conference on Educational Innovation and Philosophical Inquiries (ICEIPI 2022), Part II
- ISBN (Print)
- 978-1-915371-09-6
- ISBN (Online)
- 978-1-915371-10-2
- Published Date
- 01 March 2023
- Series
- Lecture Notes in Education Psychology and Public Media
- ISSN (Print)
- 2753-7048
- ISSN (Online)
- 2753-7056
- DOI
- 10.54254/2753-7048/3/2022456
- Copyright
- 01 March 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited