Lecture Notes in Education Psychology and Public Media
- The Open Access Proceedings Series for Conferences
Lecture Notes in Education Psychology and Public Media
Vol. 3, 01 March 2023
Open
Access | Article
The Trends and Factors in the presentation of athletes' media images
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Abstract
With the media explosion of Ailing Gu and other athletes at the Beijing Winter Olympics, the topic of the media image of gold medal athletes had attracted much academic attention again. The current study reviewed the media image of gold medalists from two aspects, the developing trends and the factors including communication medium, subjects, and audience. The results showed that the media image of athletes showed a trend of diversified and commercialized content, which was closely related to the more diverse communication platforms, rich communication subjects, and wide audience in the new media era. Communicators’ message filter, a strong sense of social responsibility for the athletes, and a better media literate of the audience were necessary to cope with the problems that appear during its development. These findings were critical for better understanding China's economic and social development and examining ideas and methods for improving public perception of sports culture.
Keywords
Athletes, factors., media image, trend
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 3rd International Conference on Educational Innovation and Philosophical Inquiries (ICEIPI 2022), Part II
- ISBN (Print)
- 978-1-915371-09-6
- ISBN (Online)
- 978-1-915371-10-2
- Published Date
- 01 March 2023
- Series
- Lecture Notes in Education Psychology and Public Media
- ISSN (Print)
- 2753-7048
- ISSN (Online)
- 2753-7056
- DOI
- 10.54254/2753-7048/3/2022461
- Copyright
- 01 March 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited