Lecture Notes in Education Psychology and Public Media
- The Open Access Proceedings Series for Conferences
Lecture Notes in Education Psychology and Public Media
Vol. 50, 26 April 2024
Open
Access | Article
Research on the Network Communication Value and Strategies of Chinese Traditional Festival Culture
* Author to whom correspondence should be addressed.
Abstract
In the contemporary context of globalization and digitization, the communication of Chinese traditional festival culture not only involves the inheritance and promotion of culture but also pertains to the cultural identity and self-confidence of the Chinese nation. Starting from the perspective of the values conveyed, this paper emphasizes the role of traditional festival culture in strengthening the shaping of social ideology, maintaining a balance between the local and global aspects of culture, and highlighting its significance in the dialectical interaction with modern technology in the era of the internet. Subsequently, the paper proposes strategies for innovating content, utilizing advanced technology, enhancing interaction with audiences, and promoting cross-disciplinary integration to effectively propagate Chinese traditional festival culture in the online environment. Simultaneously, considering the impact of social transformation and external cultural influences, this study systematically analyzes potential challenges in the communication process and puts forth corresponding measures to promote the construction of cultural self-confidence in China through the dissemination of traditional festival culture.
Keywords
Traditional Festival Culture, Cultural Self-confidence, Network Communication
References
1. Yang, F. (2023). Cultural Connotations and Contemporary Values of Traditional Chinese Festivals. Cultural Journal, 2023(03), 35-38.
2. Xi, J. P. (2022, October 26). Holding High the Great Banner of Socialism with Chinese Characteristics for the Comprehensive Construction of a Moderately Prosperous Society [News]. People's Daily, (1).
3. Yu, R. (2022). Analysis of Traditional Chinese Culture Communication from the Perspective of New Media: A Study on Henan TV's "Chinese Festival" Series. Media, 2022(20), 42-44.
4. Chen, Y. (2023). Narrative Discourse Analysis of Programs Narrating Chinese Stories of Traditional Culture: A Case Study of Henan TV's "Chinese Festival" Series. Youth Journalist, 2023(20), 93-96.
5. Yin, X. L., & Wang, Y. J. (2023). Dilemmas and Path Choices in the Inheritance and Innovation of Important Traditional Festivals' Culture in the New Era. Journal of Shandong Normal University (Social Sciences), 2023, 68(01), 145-156.
Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Social Psychology and Humanity Studies
- ISBN (Print)
- 978-1-83558-397-5
- ISBN (Online)
- 978-1-83558-398-2
- Published Date
- 26 April 2024
- Series
- Lecture Notes in Education Psychology and Public Media
- ISSN (Print)
- 2753-7048
- ISSN (Online)
- 2753-7056
- DOI
- 10.54254/2753-7048/50/20240821
- Copyright
- 26 April 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited