Lecture Notes in Education Psychology and Public Media
- The Open Access Proceedings Series for Conferences
Lecture Notes in Education Psychology and Public Media
Vol. 37, 15 January 2024
Open
Access | Article
Research on the Characteristics and Communication Strategies of Brand Design in the New Media Era
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Abstract
With the rapid development of internet technology in China, various new media entities and visual communication forms are constantly emerging, and new communication channels have brought new opportunities and challenges to the dissemination and innovation of brand and product value. Brand design is facing enormous challenges of transformation and upgrading due to the impact of new media, and consumer demand is becoming increasingly diverse. In a fiercely competitive market, brands need to keep up with the times. This article aims to deeply explore the combination of new media and brand design, analyze the current situation of brand design in the new media environment, and summarize the characteristics of brand development in the new media era. This article finds that brand designers can transform their thinking patterns, explore innovative brand design methods, and propose specific practical strategies to promote the application of new media technology in brand design.
Keywords
New media, brand design, brand communication, visual communication
References
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 2nd International Conference on Social Psychology and Humanity Studies
- ISBN (Print)
- 978-1-83558-275-6
- ISBN (Online)
- 978-1-83558-276-3
- Published Date
- 15 January 2024
- Series
- Lecture Notes in Education Psychology and Public Media
- ISSN (Print)
- 2753-7048
- ISSN (Online)
- 2753-7056
- DOI
- 10.54254/2753-7048/37/20240493
- Copyright
- 15 January 2024
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited