Lecture Notes in Education Psychology and Public Media

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Lecture Notes in Education Psychology and Public Media

Vol. 2, 01 March 2023

Open Access | Article

Study on the Sexual Attractiveness of Male Beard and Female Long Hair to the Opposite Sex

Qifan Zhang 1 , Lexi Meng * 2 , Jayi Qi 3
1 Department of humanities and social science, Beijing Normal University-Hong Kong Baptist University United International College, Zhuhai, Guangdong 519087, China
2 Mount Holyoke College, South Hadley, MA 01075-1461, the United States
3 Department of early childhood education, Miami University, Oxford, Ohio 45056, the United States

* Author to whom correspondence should be addressed.

Advances in Humanities Research, Vol. 2, 95-105
Published 01 March 2023. © 2023 The Author(s). Published by EWA Publishing
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Citation Qifan Zhang, Lexi Meng, Jayi Qi. Study on the Sexual Attractiveness of Male Beard and Female Long Hair to the Opposite Sex. LNEP (2023) Vol. 2: 95-105. DOI: 10.54254/2753-7048/2/2022347.


In contemporary society, men gradually increase their demand for shavers to keep their faces clean. Women also seem to pursue long hair by using a wig or artificial hair integrations. So, this paper will analyze these phenomena by studying the role of male beard and female long hair in mating selection from an evolutionary psychology perspective. This work is largely based on empirical evidence, previous studies , and relevant theories (such as short- and long-term mating strategies, parental investment theory, and good genes theory) to verify the hypotheses and generate the results. Unlike our initial assumptions, the result shows that women prefer men with beards in short-term relationships and men without beards in long-term relationships. The results also indicated that men prefer long-haired women more in long-term relationships while not having any preference for long-haired women in short-term relationships.


mating strategy, male beard, female hair


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Data Availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title
Proceedings of the 3rd International Conference on Educational Innovation and Philosophical Inquiries (ICEIPI 2022), Part I
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ISBN (Online)
Published Date
01 March 2023
Lecture Notes in Education Psychology and Public Media
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© 2023 The Author(s)
Open Access
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited

Copyright © 2023 EWA Publishing. Unless Otherwise Stated