Lecture Notes in Education Psychology and Public Media
- The Open Access Proceedings Series for Conferences
Lecture Notes in Education Psychology and Public Media
Vol. 3, 01 March 2023
Open
Access | Article
The influence of Key Opinion Leader’s attitudes toward Netizens’ on public opinion
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Abstract
With the rapid development of the Internet, opinion leaders play a very important role in the guidance of public opinion. Gender equality, epidemic prevention measures, and Environmentalism are all global public opinion topics that have attracted much attention in recent years. In the face of these hot topics, more and more opinion leaders speak enthusiastically and express their attitudes. This study uses Key Opinion Leadership theory and secondary communication theory to explore the impact of Key Opinion Leaders on the three public opinion topics of equal rights between men and women, epidemic prevention measures, and environmental issues. More and more ordinary people pay attention to these events, which are affected by the Key Opinion Leader's attitude and make a positive response. This study made a theoretical contribution that how to promote the harmony and stability of the network environment.
Keywords
Environmentalism, Gender equality, Epidemic prevention measures, Key opinion leadership.
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Data Availability
The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.
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- Volume Title
- Proceedings of the 3rd International Conference on Educational Innovation and Philosophical Inquiries (ICEIPI 2022), Part II
- ISBN (Print)
- 978-1-915371-09-6
- ISBN (Online)
- 978-1-915371-10-2
- Published Date
- 01 March 2023
- Series
- Lecture Notes in Education Psychology and Public Media
- ISSN (Print)
- 2753-7048
- ISSN (Online)
- 2753-7056
- DOI
- 10.54254/2753-7048/3/2022451
- Copyright
- 01 March 2023
- Open Access
- This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited