Lecture Notes in Education Psychology and Public Media

- The Open Access Proceedings Series for Conferences

Volume Info.

  • Title

    Proceedings of the International Conference on Interdisciplinary Humanities and Communication Studies (ICIHCS 2022), Part 4

    Conference Date





    The study of humanities spans a variety of academic fields and is not restricted to any one area of research. Our conference aims to look into how interdisciplinarity, the humanities, and communication interact. What’s more, our conference devote to define the shifting connections between these concepts on the one hand, and extend current understanding of various studies on the other. We hope that interdisciplinary research with humanities and communication emphasis can all be traced back to the philosophical foundations of their research and therefore new ideas would be developed. 


    978-1-915371-35-5 (Print)

    978-1-915371-36-2 (Online)

    Published Date



    Matilde Lafuente-Lechuga, University of Murcia

    Muhammad Idrees, University of Agriculture, Faisalabad


  • Open Access | Article 2023-05-17 Doi: 10.54254/2753-7048/5/20220347

    A Sociological Perspective on Why People Go for Intellectual Property Rights

    Intellectual property rights have maintained a close relationship with economics and politics from ancient times to the present day. In terms of law, government, politics, and economics, the majority of research has examined how property rights affect economic inequality and performance. However, sociologists are also beginning to study intellectual property law at this time. Intellectual property as a symbol of a capitalist society is examined from a sociological perspective, which is often overlooked from a legal or economic point of view. This paper uses several fundamental sociological theories to analyze the connection between intellectual property and society, while most current sociological writing focuses on the social processes that contributed to the emergence and evolution of intellectual property law.

  • Open Access | Article 2023-05-17 Doi: 10.54254/2753-7048/5/20220354

    Analyzing the Impact of Integration on Climate Change Knowledge among Young People

    : There is a significant climate change on the Earth, which is characterized by global warming. The State of the Global Climate 2020 report was made public by the World Meteorological Organization (WMO). The research emphasized the impact of the change on economic and social development, migration and displacement, food security, and marine and terrestrial ecosystems. Thus, it documents changes in several climate system indicators, such as carbon dioxide concentrations, rising atmospheric and oceanic temperatures, sea level rise, glacier retreats, and weather extremes. Global climate change is profoundly affecting people’s lives, and whether people know about this, especially as the new era of the main force - the youth. Through the use of the cognitive mediation model, this study investigated the influencing elements of climate change knowledge among young people. Essentially, by concentrating on various media platforms, this study added to the body of knowledge regarding the Cognitive Mediation Model (CMM). The data that this research used was from a questionnaire survey of 591 Chinese youth (ranging from 15 to 24 years old), This study discovered that paying attention to news on TV, sites, and social media sparked in-person conversation and elaboration of the news. The focus on print, however, has nothing to do with news reports or interpersonal discussions. This study also discovered that while interpersonal conversation increases perceived familiarity, news elaboration increases factual knowledge, such as general scientific understanding. The paper discussed both practical and theoretical aspects.

  • Open Access | Article 2023-05-17 Doi: 10.54254/2753-7048/5/20220357

    The Construction of Climate Leadership in the Rise of Great Powers: An Empirical Study of China

    In this day and age, rethinking and rediscovering climate leadership within the international system is focal to global climate governance and the construction of leadership in the rise of great powers. This paper takes China - the biggest developing country and the second largest economy in the world - as an example to evaluate its leadership on the theoretical basis of Moral Realism. By analyzing China’s climate policy, the author concludes that China is simultaneously establishing economic and political state leadership as a hybrid and humane authority international leadership. However, in-depth interaction mechanism between the two types of leadership needs further empirical exploration.

  • Open Access | Article 2023-05-17 Doi: 10.54254/2753-7048/5/20220378

    Analysis of the Tampa Bay Rays ‘Sister City’ Plan based on Urban Catalysts Theory

    In MLB, small market teams have fewer fans and relatively less access to resources, and even less opportunity to gain exposure. Whether it's the fan base, the team's financial resources, the size of the market or the size of the benefits received, small market teams can't compete with big market teams. In this environment, the Tampa Bay Rays have managed to bounce back. Since 2008, the Rays have made the playoffs six times in 14 years, and two trips to the World Series. However, such a strong team has a sluggish ball market that does not match the booming sports atmosphere. Therefore, in order for the team to further expand its popularity, attract more fans, and thus gain more economic benefits and tap into the huge market potential, the Tampa Bay Rays propose a sister-city plan and has caused widespread controversy. This study attempts to discuss the future development direction of the team through the theory of urban catalyst, from the two aspects of team development and urban promotion, and put forward the best interests of the future development of the Tampa Bay Rays.

  • Open Access | Article 2023-05-17 Doi: 10.54254/2753-7048/5/20220380

    The Awakening and Development of Feminism in Disney's Typical Princess Films

    This paper takes Snow White and the Seven Dwarfs, The Little Mermaid, and Frozen, three representative Disney princess films, as reference samples to analyze the changes in the image of women in these films. Through plot development and exploration of the relationship between the main characters and the supporting characters, it analyzes the continuous awakening of women's consciousness in this film series. The image of the princess gradually shifts from a "perfect" woman who is dependent on men to an independent personality who is both rebellious and exploratory, and finally becomes a true self who is brave enough to speak out. At the same time, the transformation of the relationship between the protagonist and the supporting characters also shows the transformation of the protagonist's image and the awakening of female consciousness. However, while analyzing the significance of the interaction between feminism and the princess film series, this paper notes the limitations of the new princess films that may not have realized the awakening of self-awareness, and provides directions for the subsequent development of the film series.

  • Open Access | Article 2023-05-17 Doi: 10.54254/2753-7048/5/20220392

    Issue Coalition: A Burgeoning Strategy in U.S. Foreign Policy

    As one of the most important phenomena in international relations, alliance has long been widely valued and widely studied. In fact, there are great differences in the form and degree of alliance. There are not only offensive or defensive alliances for military security, but also possible alliances for a specific issue to achieve their own strategic goals, which are defined as “Issue Coalition”. Throughout the development process of the international community, the phenomenon of “Issue Coalition” has both internal and external generation logic and existence reasons, especially after the end of the Cold War. This article tries to extract the definition and features of “Issue Coalition” and especially focuses on the US foreign behavior surrounding “Issue Coalition”. It can be fou

  • Open Access | Article 2023-05-17 Doi: 10.54254/2753-7048/5/20220400

    Population Aging and Study of Aging Care Policy

    As the census of population shows that the problem of population aging is becoming serious in China, the society has to solve the problem of supporting people whose age is over 60. The previous research shows various policies that society helps old people to spend their old years. They also evaluate these policies, pointing out their benefits and downsides. Most of their evaluations and analysis are based on the data and some visible impacts on the society. From my research, I will use the method of interview to analyze these policies of the society. The research aims to evaluate these policies from the perspective of old people and give some suggestions to the governments to take care of old people. The result of my research shows that the society has made many improvements to support old people, which are effective and bring much convenience for them. However, these improvements also have some negative impacts on these people.

  • Open Access | Article 2023-05-17 Doi: 10.54254/2753-7048/5/20220401

    Research on Public Moral Changes and Governance in Transforming Communities

    The construction of public morals occupies an essential position in the construction of modern communities. The transformation of transformed communities means the reconstruction of public morals. In the transition from a transformed community to a modern community, this article starts from the historical research context of public moral theory and combines community participation and governance theory from the perspective of public morality. Different from the passive participation image and macro-narrative Research of community residents or villagers in many studies, this article focuses on micro-level case analysis; in specific geographical regions and administrative regions of historical evolution, fragmented narrative methods are adopted by community residents' Interviews and cases to explore the changes in publicity from a micro perspective, pointing out that in a general community where some of the geographical bonds are partially preserved and public morals are generally declining, the emotional bonds are relinked utilizing geographical consensus reconstruction, public cultural cultivation, and welfare mobilization, Public interest and private interest reconcile and ultimately stimulate the vitality of community participation. Therefore, this research will contribute to the application of public moral theory in practice to a certain extent, and it will help to study the publicity of the community at the micro level and explore the way to govern publicity at the level of public morals.

  • Open Access | Article 2023-05-17 Doi: 10.54254/2753-7048/5/20220402

    Exploring the Competitiveness of Chinese International Graduates Seeking Employment

    The term "involution" was defined as peer pressure to work harder to compete for few resources, which lowers an individual's "effort-to-reward ratio. According to data presented at the recently ended 20th China International Talent Exchange Conference, COVID-19's effects and evolving overseas ties will accelerate the trend of international students returning home to find jobs. After finishing their studies, 777,000 international students will return to China in 2020, and in 2021, it's anticipated that 1,049,000 students would do the same. In such a setting, pertinent study on international students is particularly crucial, yet there aren't many research instances and pertinent findings about their employment competitiveness. To this end, this paper adopts an exploratory empirical study to examine the factors influencing the employment of Chinese students returning to their home countries, to discuss potential issues and the current situation of the competitiveness of international students returning to their home countries in general environment of "inward-looking" high. The study examines potential issues and the existing state of competition among international students who return to China to find jobs in the "inward" higher education environment and offers useful recommendations and findings.

  • Open Access | Article 2023-05-17 Doi: 10.54254/2753-7048/5/20220405

    What Lessons Can We Learn from the HIV/AIDS Era about Ensuring Health Policy Meet the Needs of Gay People?

    The HIV/AIDS era has witnessed considerable discrimination against gay men and exposed the underlying issue of familization of health policies. As the millieu constantly change over times, health policies catering the needs of family does not necessarily meet the needs of individuals. For instance, when viewing family as a unit, it held family members liable for certain duties, while easing the role of the state. It is important to recognize the needs of different population, mental health issues of sexual minorities as well as the intersectionality of inequalities that put certain group in an even more vulnerable stance. The essay illustartes the issue with health policies for gay men in the HIV/AIDS period and proposes recommendations for future policymakers by analysing peer reviewed papers on lessons learnt from the HIV/AIDS era.

  • Open Access | Article 2023-05-17 Doi: 10.54254/2753-7048/5/20220411

    “Female Gaze” From the View of A Female Director Analysis of The Bold, The Corrupt, and The Beautiful and The Old Town Girls as Examples

    Since Laura Mulvey innovated the gaze theory, European and American societies have experienced two waves of feminist revolutions, and women's social status has gradually increased. Thus in recent years, many filmmakers have begun to create films from women's perspectives, and critics have also created the term "Female Gaze" as an opposite to the term "Male Gaze". However, there has not been any clear definition so far of what the "Female Gaze" is. The film and television analysis nowadays pays more attention to the female-to-female gaze and female-to-male gaze in romantic relationships and ignores the role of female directors play in shaping the relationship of film characters, especially the non-romantic relationships between female characters. Influenced by the feminist current, China's feminist films have also made great progress. Male and female directors have created new female roles through the lens. However, the different portrayals of female characters in the female-led films reflect the differences between Male Gaze and "Female Gaze". This paper will take The Bold, the Corrupt, and the Beautiful and The Old Town Girls as examples, by analyzing these two female-led films directed by a male and a female respectively, this paper will explore the main features of "Female Gaze" in female directing films.

  • Open Access | Article 2023-05-17 Doi: 10.54254/2753-7048/5/20220415

    Causes and Solutions to the Current Dilemma of Chinese Youth Women's Soccer

    Chinese teenage women's soccer is often overlooked in China's overall efforts to improve sports literacy and develop soccer talent. This research paper explores the reasons for why Chinese girls' soccer has not expanded in popularity. My research methods included an online survey with over 100 respondents and extensive literature review, covering Chinese sociology and studies on Chinese soccer. This paper will argue that Chinese girls soccer's development is hindered by traditional ideas in society around gender and insufficient government support. These social elements limit the popularity of amateur female soccer, and also creates unfriendly sports policies for female athletes, and slows down the development of Chinese girls' soccer. Based on the current situation and needs of change and innovation in Chinese women's soccer, this paper examines the existing problems and offers detailed solutions for improving the imbalance between men and women's soccer.

  • Open Access | Article 2023-05-17 Doi: 10.54254/2753-7048/5/20220418

    Effect and Significance of Surveillance Cameras for Individuals and Society

    With the advancement of the times, surveillance cameras have been detached from their inherent functions, which currently bring society different kinds of impacts. The Panopticon theory raised by Jeremy Bentham and Michel Foucault is the main one that describes the role of surveillance. This paper aims to provide an in-depth and comprehensive analysis of the impact and significance of surveillance devices. First, individuals’ behaviors are corrected under surveillance, thus enhancing individual behavior norms and productivity while preventing the pursuit of one’s true self. Besides, mass surveillance brings discrimination and marginalization to society, leads to conflict between social classes, and only increasing the number of surveillance does not fundamentally improve social security. Moreover, the article describes the impact of surveillance as a symbol of power in society. The powers that use surveillance cameras to enhance their control over society invariably create oppression for people. Various theories from different sociologists are interspersed throughout the paper to explain such social phenomena, which has shown it impossible to make society more “surveilled” to improve the community as a whole.

  • Open Access | Article 2023-05-17 Doi: 10.54254/2753-7048/5/20220423

    School Violence: Types, Impacts and Support

    In this study, our paper focus on school violence: types, impact and support. This paper pays more attention to the relationship between school violence than the relationship between people and school violence. Our purpose is to find the following relationships. Relationship between duration and degree of impact. Relationship between duration and impact type. Relationship between the type of bullying and what kind of support was most helpful. Relationship between being bullied and receiving some kind of help. Our group sent out 110 questionnaires and collected these data to analyze.

  • Open Access | Article 2023-05-17 Doi: 10.54254/2753-7048/5/20220424

    "Taking Down the Monitoring": Privacy Protection for Social Media User in the Era of Big Data

    In the era of big data, the development of technology has promoted social progress and given rise to various types of social media. The popularity of social media has made it an essential platform for information sharing and communication. However, the monitoring, collecting, and using of personal information on social media platforms have exposed users' privacy to risks. While technology has greatly facilitated people's lives, it has also brought about many ethical challenges to privacy. A balance is needed between the development of information technology and the protection of personal privacy. Through in-depth interviews with nine social media users, this paper discusses three situations where user privacy is compromised: user profiling, precision marketing and fraud. It also gives some strategies for protecting privacy based on the need for three different subjects to work together: individuals, platforms and governments.

  • Open Access | Article 2023-05-17 Doi: 10.54254/2753-7048/5/20220429

    Relationship between Multilingualism and Openness of the Big Five Factor Model

    The benefit of multilingualism is one of the key topics of research today. Researchers have predominantly found that bilingual individuals have cognitive advantages, yet there is still a lack of research and knowledge on the socioemotional advantages of multilingualism. Therefore, this study aims to produce further evidence that supports the socioemotional advantages of being multilingual. This paper explores the relationship between multilingualism and open-mindedness by collecting data on multilingual international students' language acquisition and open-mindedness through an online questionnaire. A positive correlation exists between multilingualism and open-mindedness in up to three languages with no significant correlation seen for more than three languages. The results indicate that bilinguals and trilinguals are relatively more open-minded. Yet, at the same time, learning more languages doesn't necessarily make one more open or diverse. It is suggested that children acquire one to two foreign languages to foster their openness.

  • Open Access | Article 2023-05-17 Doi: 10.54254/2753-7048/5/20220432

    A Psychological Explanation for the Prevalence of Coffee Culture in China

    Being the world's third most popular beverage, coffee has not just dominated the drink choice of both young and old generations. It becomes a culture and an important part of social networks. However, coffee consumption is of a slightly different purpose in China. With a great economy and a potential market for soaring coffeehouse business, the traditional tea-drinking country has now developed its unique values regarding coffee drinking. In this paper, two approaches from a micro and a macro perspective are adopted to give an in-depth explanation for the rise of coffee culture in China. Through the analysis of secondary resources, it is concluded that coffee acts as a stimulant that provides cognitive enhancements for people to cope with pressure from work and school. In addition, coffeehouses provide places for social interaction to maintain social networks. Moreover, the success of large coffee-chain brands demonstrates the usefulness of social learning theory in marketing practice and reflects the value of conspicuous consumption among consumers in China.

  • Open Access | Article 2023-05-17 Doi: 10.54254/2753-7048/5/20220433

    The Effects of Different Positions of Visual Aids on Memorization

    As scientists researched how to improve people's memory, they found that visuals stick in people's brains stronger than words do. Nevertheless, the question is how can we arrange the visual aids so the position of the visual aids is effective in improving memory. An experiment is conducted using Psychopy. The participants are going to memorize words and do a simple recognition task. The different position of visual aid is the altered variable between the 3 experiment groups. The results show a strong correlation between visual and linguistic perception. In the future, this experiment can be taken further deeper into this topic, or people can apply the results in real life.

  • Open Access | Article 2023-05-17 Doi: 10.54254/2753-7048/5/20220434

    A Comparative Study on the Set-size Effects in Polygon and Words in Visual Search Task

    Collection size has a very important effect on visual working memory. In this paper, we use an interview and repeated measure design to empirically investigate the relationship between larger ensemble sizes (more than four distractors) and reaction times for participant responses. We set up a scene for daily observation of polygons and words. Participants were required to identify a correctly written Chinese character and the target item, and the pentagon in the hexagon (distractor). The study found that there was no significant difference in the impact trend of large and small groups on people, and there was a high degree of consistency. At the same time, this experiment also found that the effect of ensemble size may be different for males and females. And the reaction time has a great relationship with the location of the target and the reading habits of the subjects. This requires further exploration.

  • Open Access | Article 2023-05-17 Doi: 10.54254/2753-7048/5/20220440

    To Explore the Youth Aged People in Shanghai ——Views on and Attention to "Zhang GuiMei”

    The “Zhang Guimei" incident has had a significant social impact in recent years. In 2008, the country's first free girls' school was established to guarantee education for female students. Later, when the first female high school graduates returned to the female high school, mainstream media reported on this, and the controversy of "housewife" occurred, which made Zhang Guimei into a controversy of public opinion, and was also labeled as a "rural feminist”. At the same time, the author analyzed the survey and questionnaire methods, which raised questions about why only female students were admitted to female schools and formed the concept of red education. There have been two extreme reactions to the controversy. Some people are able to understand Zhang Guimei and support her, while others are against her position. Most famously, students from Tsinghua University, China's top university, raised objections. What kind of reasons are hidden behind a controversial point, which we should analyze and explore? Finally, what is gender equality and whether it can be improved to increase gender awareness in education? For example, we can add a course and carry out related activities or speeches to promote children's cognition and understanding and help them establish correct awareness and understanding. Changing the feudal ideology of son preference, with the international transition, the opening of the mind, should end the mistakes of these old ideas.

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