Lecture Notes in Education Psychology and Public Media

- The Open Access Proceedings Series for Conferences

Volume Info.

  • Title

    Proceedings of the 2nd International Conference on Interdisciplinary Humanities and Communication Studies

    Conference Date







    978-1-83558-175-9 (Print)

    978-1-83558-176-6 (Online)

    Published Date



    Javier Cifuentes-Faura, University of Murcia

    Enrique Mallen, Sam Houston State University


  • Open Access | Article 2023-12-07 Doi: 10.54254/2753-7048/30/20231569

    The Business Model of Twitter in Social Media

    Nowadays, the competition between enterprises is not the competition of products but the competition between business models. For Internet enterprises that mainly provide virtual products and services, the importance of the business model is even more self-evident. In the mobile Internet environment, the future development trend of the Internet is social network media. Twitter, as an application platform of microblogging technology, occupies an essential position in the new media field with its characteristics of rapid release of information and extensive dissemination. This paper combines the investigation method and literature method from the characteristics of Twitter, user characteristics, and business data analysis of a comprehensive understanding of Twitter, a business model based on the analysis of the deep high-income user market, consolidate B2B market share, develop sex users, optimize the shopping system, in order to consolidate its industry-leading position in the field of new media.

  • Open Access | Article 2023-12-07 Doi: 10.54254/2753-7048/30/20231572

    The Study of the Practical Effects of Background Music in TikTok Short Videos

    This paper analyses and explores the Real Effects of background music on the user experience by studying the effect of background music in short videos on TikTok, analyses the relationship between BGM and video fit from the audience’s point of view, and puts forward more effective suggestions for the use of TikTok’s background music strategies and methods. Most articles only focus on the favourable aspects of the background music or only carry out the traditional sound and picture analysis without considering the Real Effects of the background music from the audience’s point of view. This study is based on the intuitive feelings of the users of the TikTok platform (including a small number of creators or creators using it) through the design of questionnaires. The respondents discuss the four main factors of using background music in their favourite fields: usage frequency, usage mode, usage effect and usage feeling, to improve further the previous research on the effect presentation of the background music of TikTok short videos, to form a more complete analytical framework, and to provide a richer perspective of analysis. There are also some flaws in this study. For example, the small sample size of the questionnaire, the concentrated age range, and the fact that the data do not fully cover all situations may affect the final conclusions of this paper. Therefore, the conclusions of this paper and the improvement measures provided in this research only provide a preliminary analytical framework and reference for future research on similar pathways.

  • Open Access | Article 2023-12-07 Doi: 10.54254/2753-7048/30/20231571

    A Study on the Similarity of Literary Symbols Used for Social Modelling and Characterisation in Niche Cultures

    With the development of contemporary cultural industries, people have more choices of cultural entertainment. Therefore, more niche cultures came into views of the crowed. However, despite the fact that niche cultures were born to meet the specific needs of different groups of people, the author discovered that many of the literary symbols used in the cultural products that are well received by consumers have something in common, such as drawing on historical events and mapping realistic symbols, characterisation of symbols that rebel against stereotypes and status, seeking the most idealised story structure within a realist framework like romanticised symbolic representations of violent means. This reminds the author that the similarity of literary symbols in niche cultures may have something to do with real life social environment and other morre realistic reasons. Therefore, in this study, the author will focus on social modelling and characterisation of the niche cultures to explore the similarities of literary symbols used for social modelling and characterisation in niche cultures, using observational method, documentary research method and Information research methods.

  • Open Access | Article 2023-12-07 Doi: 10.54254/2753-7048/30/20231570

    Opportunities and Challenges Brought by Short Videos to Traditional Media

    With the popularity of various mobile devices, short videos have attracted much attention as a new form of media due to their relatively low threshold and more flexible reporting style. Traditional media is facing a strong challenge from new media, one of the signs being that long videos are being replaced by short and concise, yet more diverse, short videos. The emergence and popularity of short videos imply that traditional media is facing intensified market competition, which has prompted many traditional media outlets to make changes in content production and distribution methods to adapt to the changing landscape. Therefore, short videos not only bring challenges to traditional media, but also unlimited development opportunities. In terms of content and distribution channels, while new media is impacting traditional media, it also brings new ideas, prompting traditional media to accelerate its transformation by focusing on optimizing content production and expanding distribution channels. On the other hand, the rise of new media has also led traditional media to pay attention to its development, making deep collaboration and integration between the two possible, further providing audiences with high-quality audiovisual experiences. For both viewers and the development of traditional media in the era of media convergence, the emergence of new media undoubtedly serves as a catalyst.

  • Open Access | Article 2023-12-07 Doi: 10.54254/2753-7048/30/20231576

    The Influence of Social Media on College Student's View of Love

    College students enter the campus, leave their family of origin, break away from the control of their parents, and realize the "liberalization" of mobile phones and social media. With the development of Internet technology, Social media is growing rapidly, and college student’s view of love will be influenced by social media. Whether college students’ love views are correct or not is related to their future happiness in family life. Therefore, it is really important for college students. The main content of the paper is to introduce the definition of love and social media, as well as the positive and negative effects of social media on college students and social media is indeed diss college students' view of love has a great impact. If society and schools can better guide college students through social media, then it is very important for the development of society. This study enriches the content of ideological and political education and provides a new perspective and thought for college educators to carry out love education.

  • Open Access | Article 2023-12-07 Doi: 10.54254/2753-7048/30/20231577

    Psychological Influence of Covid-19 Pandemic on Chinese Infants and Toddlers

    While the Covid-19 pandemic brings a brutal hit to social members, it also affects child development. Nevertheless, there is still a research gap about how the pandemic has influenced Chinese infants’ and toddlers’ development. Under such a circumstance, this quantitative research aims to identify and evaluate the psychological influence exerted by the pandemic. Based on practical developmental screening tools such as ASQ®-3 and ASQ®: SE-2, the survey was oriented to 9 participants in their infancy or early childhood from Baby Friendly East, a China-based early childhood education organization. The descriptive analysis of these survey takers’ scores and the thematic analysis of their parents’ interviewee responses reveal crucial findings: 1) the pandemic has exerted negligible influence on five aspects related to ASQ®-3; 2) the pandemic obviously adverse influence on the seven areas of social-emotional development; and 3) interviews oriented to parents of sampled infants and toddlers underlined specific ways for the pandemic to take effect on child development, including changes in family environment and parent-kid bond, reduction in outdoor activities, and emotional regulations and children’s susceptibility to sleep problems. These findings are supposed to bring positive implications for policy makers, communities and parents to work out feasible and effective interventions to offset negative pandemic-related influence on infants’ and toddlers’ development.

  • Open Access | Article 2023-12-07 Doi: 10.54254/2753-7048/30/20231579

    Protestant Influence on American Elitism and Democracy

    Protestantism is essential in US history and politics and predominantly affects how the American government and people behave. This paper focuses on how Protestant theology and churches affect the politics of the US by discussing the historical background of some denominations in America, the elitism in politics from church traditions, and the dual influence of Protestantism on democracy. Using literature research methodology, the paper concluded that Protestant Christianity, especially the Reformed church, has a considerable impact on US education, politics, and democracy that anyone who wants to analyze American politics cannot ignore. Also, the work ethic derived from Protestantism suggests that Protestant values have contributed to the development of capitalism and industrialization in the United States. Meanwhile, the research of different denominations can help people understand seperation of some states and parties. The research paper provides a perspective for readers to consider America a religiously affected country that cultures and policies are nearly all under Christian influences.

  • Open Access | Article 2023-12-07 Doi: 10.54254/2753-7048/30/20231580

    The Dilemma and Coping with the Inheritance of Traditional Culture Enabled by Artificial Intelligence –A Case Study of Chinese Traditional Culture

    With the continuous change in human civilization triggered by the rapid development of technology, it is worth considering the role of AI in the inheritance of traditional culture. This essay primarily investigates the impact of AI technology on traditional culture and applies Chinese culture as a case study. Through introducing the prevalence of artificial intelligence, demonstrating the functions of AI in the spread of traditional culture, and analyzing the pros and cons brought by AI, this essay utilizes both quantitative and qualitative analysis to reveal the overall influence of AI in the case of Chinese traditional culture. This essay will be helpful for researchers and scholars interested in topics related to the future expectations of Chinese culture and students who are learning the change brought by AI to the cultural impact of artificial intelligence.

  • Open Access | Article 2023-12-07 Doi: 10.54254/2753-7048/30/20231581

    Interaction Between Digital and Reality: Identity Construction of Virtual Avatars —A Case Study of Virtual Network Streamer Kizuna

    With the development of artificial intelligence, virtual anchors began to appear and became popular among young people. For various reasons, young people have built a community in the circle of virtual anchors and established a sense of identity. At this time, young people can eliminate their passive identity and gain the power to influence society. Therefore, how virtual anchors can subtly create a sense of identity for young people is a topic worthy of study. This research chose to use the process tracking method in the case study. First, this research read much literature to understand the virtual anchor and its operating mechanism. Focusing on the virtual anchor “Kizuna,” This research conducted an identity construction analysis and finally found that it carried out real-time actions through its people. Communicate to display virtual images that satisfy the aesthetics of fan groups and display personal elements during the live broadcast to enhance fan cohesion and gain recognition. However, due to the excessive involvement of capital and the lack of people involved, and the elements displayed during the live broadcast were too complex, it could not reach a tacit understanding with fans and was eventually abandoned by the fan group. In this study, the way virtual anchors construct identities is restored. By learning this method, young people can build their sense of identity in society.

  • Open Access | Article 2023-12-07 Doi: 10.54254/2753-7048/30/20231582

    Interests and Responsibilities: Multiple Subjects and Their Normative Settings in Engineering Ethics

    The complexity of modern engineering makes engineering increasingly become a collective activity, and the multiple subjects involved are constantly being highlighted. When engineering risks occur, it is often impossible to attribute all the responsibilities to a specific person, especially when researching to maximize profits. Engineering activities face more significant risks and challenges. Engineering ethics research addresses the ethical challenges and dilemmas engineers encounter in their professional practice. However, existing research methods and models may not adequately capture the diversity and interdependence of the actors and factors involved in engineering projects. For this reason, it is urgent for engineering ethics research to build a research and decision-making model that can integrate multiple subjects and multiple disciplines to solve ethical problems in specific engineering practices. By doing so, this paper hopes to promote ethical awareness and responsibility among engineers and other stakeholders and to ensure that engineering activities can genuinely serve the common good of humanity.

  • Open Access | Article 2023-12-07 Doi: 10.54254/2753-7048/30/20231583

    Generational Differences and Causes of Social Media Functional Applications in the Information Age Within Chinese Regions: A Case Study of WeChat

    In the context of the information age, the use of social media has been popularized and become widespread. While bringing a convenient life, how middle-aged and older adults adapt to and skillfully use social media as a tool has become a topic of discussion. This paper analyzes the differences in social media use between the two generations and an in-depth investigation of the reasons and insights behind them. Therefore, this paper introduces the research subject through the social trend of “aging”, focuses on the differences between Generation X and Generation Z in the use of WeChat and the reasons behind it, provides the corresponding aging reform suggestions according to the research subject, and finally summarizes the research process and emphasizes the importance of aging reform. Finally, it outlines the research process and emphasizes the importance of aging reform. This paper finds significant intergenerational differences in social media use, which are caused by potential factors: application design, living environment, and psychological factors. This paper makes a series of recommendations to improve the social media experience of middle-aged and older adults, including the design adjustment of social media applications and the government’s policy adjustment to create an age-friendly social atmosphere.

  • Open Access | Article 2023-12-07 Doi: 10.54254/2753-7048/30/20231584

    Picture Perfect or Picture True: A Comparative Study on Social Media Profile Picture Presentation and Motivations for Use among Chinese and American from Cultural Perspective

    This research explores the impact of cultural contexts on the choice and significance of social media avatars, focusing particularly on the contrasting behaviors of users in China and the United States, which represent the two largest global social media markets. Avatars, as visual representations of users online, offer a unique lens to examine implicit behaviors and self-perceptions, as they make manifest aspects of individuals’ identities that may remain concealed in traditional forms of communication. The disparities in avatar selection between these two cultures are striking: while US users predominantly opt for authentic photographs, Chinese users display a preference for idealized or virtual images, such as anime, animals, or landscapes, often employing filters and beautification tools when their own images are used. The aim of this study is to scrutinize these differences in avatar styles, analyzing how varying cultural definitions of the ‘self’ and differing value systems influence personal definition and expression. In-depth interviews with social media users from both countries were conducted to corroborate these theories and provide firsthand accounts of user experiences. The central conclusion of this research posits that the divergences in avatar choices between Chinese and American users are primarily driven by distinct cultural conceptualizations of the ‘self’ and the varying influence of societal values on self-definition in the two countries. This study contributes to the ongoing discourse on the intersection of technology, culture, and identity, highlighting the role of social media as a platform for self-expression and cross-cultural understanding.

  • Open Access | Article 2023-12-07 Doi: 10.54254/2753-7048/30/20231586

    The Path, Limit and Optimization of Information Technology-Enabled Wisdom Pension: A Case Study of Haidian District

    The demand for pensions is becoming increasingly important as China’s population ages, but the outdated pension model has been unable to keep up with the senior population’s changing needs. The advancement of science and technology has given China’s pension system novel prospects and adjustments, but it has also created specific issues that must be resolved. This paper investigates the feasibility and sustainability of information technology-enabled wisdom pension in Haidian District, Beijing, focusing on development, advantages, disadvantages, and optimization strategies. The research takes the aging crisis of China as the background. It profoundly discusses the emergence of intelligent elderly care and the role of science and technology in reforming elderly care. A comprehensive examination of the development path in the Haidian District reveals government leadership, technological innovation, and community engagement as key drivers. While showcasing the advantages, such as improved quality of life and healthcare services, this study underscores the challenges: privacy concerns, accessibility, and the need for human interaction. At the same time, wisdom pension also needs to be combined with sustainable development to create a green pension model. This paper not only provides a scientific basis for the government, enterprises, and society to formulate relevant policies and strategies to promote the development of this pension model but also provides the future development direction and suggestions of the wisdom pension industry. In this case, the wisdom pension will develop better and comprehensively in China.

  • Open Access | Article 2023-12-07 Doi: 10.54254/2753-7048/30/20231588

    Gender Equality Challenges in 'Wolfish' Workplaces: Examining Stereotypes and Biases

    Despite significant progress in women's education and employment opportunities in contemporary China, gender discrimination and objectification continue subtly impacting women's workplace experiences. This study unveils the hidden facets of this inequality, encompassing wage disparities, stigmatization of female leaders, pregnancy-related recruitment biases, and the intricate and enduring "glass ceiling." Employing a framework of culture, workplace culture, and education, this research delves into the deep-rooted causes of gender discrimination. Subsequently, it seeks to provide relevant strategies and recommendations. Through our investigation, we discover that the roots of gender discrimination are entrenched in various aspects of Chinese society, stemming from multiple factors rather than a single cause (such as traditional Chinese culture). This study offers a comprehensive perspective on the multifaceted nature and origins of gender inequality in the Chinese workplace. It provides valuable insights for academic discourse, facilitating a better understanding of the complexity of gender discrimination issues. Additionally, it serves as a source of inspiration for future research and policy interventions.

  • Open Access | Article 2023-12-07 Doi: 10.54254/2753-7048/30/20231589

    Two Goals, One Thing: Ensuring Short-Term Political Efficacy Without Sacrificing Social Responsibility Crossing Powerful Social Media Platforms

    Social media platforms develop rapidly into vital channels for information dispersal, raising questions about the effect on societal well-being and political landscapes. This study explores how social media companies can effectively balance long-term social obligations against immediate political imperatives. Through a comprehensive literature review, content analysis, and case studies, this research examines the policies and practices of popular platforms such as Facebook, Twitter, and LinkedIn. The objective of this paper is to propose a multifaceted approach for social media companies to advance in social responsibility. This study employed a comprehensive approach that involved optimizing algorithms to prioritize content quality, fostering strong collaborations with third parties, promoting community self-governance, investing in research initiatives, and implementing a comprehensive social responsibility strategy. The central argument of this paper is that tension between corporate objectives and social responsibility can be alleviated, paving way to enhanced sustainability and a stronger ethical foundation for these platforms.

  • Open Access | Article 2023-12-07 Doi: 10.54254/2753-7048/30/20231590

    Research on Harbin Smart Community-based Elderly Care Services

    Due to the rapid development of the aging population in Chinese society, the traditional service model of relying on the family as the unit of elderly care is currently unable to adapt to the needs of society. Therefore, the government proposes to activate the role of community-based organizations in elderly care services, and to provide intelligent social elderly care on a community basis and in conjunction with artificial intelligence platforms such as computers. The population aging situation in Northeast China is higher than the average level of population aging in China, and the penetration rate of computing and the Internet, such as artificial intelligence, is lower than that in other regions. Therefore, by means of the literature review and theoretical analysis, this paper chooses Harbin (Heilongjiang) as the research object, and mainly discusses the popularization of the intelligent community-based home elderly care service, as well as the solutions. The policy needs to popularize and train the service object in terms of technology in the process of implementation, so as to improve the degree of acceptance. In addition, the government needs to pay attention to the protection of information when popularizing intelligent community-based elderly care services to prevent problems such as information leakage that jeopardize the safety of the lives and property of elderly groups.

  • Open Access | Article 2023-12-07 Doi: 10.54254/2753-7048/30/20231592

    The Impact of Short Videos Clips on the Socialization of Children in China

    Socialization trends in society have already reached out to children, and the effect of socialization has become a concern for parents nowadays. The usage of Douyin, such short video clip application, among children in China increased over time. The aim of this study is to learn about the effects of short video clips on children’s socialization. A case study with in-depth and semi-structured interviews was employed to understand the potential channels of this effect. Through the case study, the paper investigates what factors cause early socialization among children in China and the effect of early maturation that brings to children. This paper found that children’s early maturity and socialization may be influenced by their intrinsic imitative behavior after observing new things, which could be explained by applying Tarde’s Law of Imitation and Bandura’s Social Learning Theory in the study. The paper also discussed the improvements and future studies on the topic.

  • Open Access | Article 2023-12-07 Doi: 10.54254/2753-7048/30/20231602

    A Study on the Consumption Behavior and Psychological Motivation of Fans’ Celebrity Endorsement --Based on the Perspective of Parasocial Relationships

    With the emergence and popularization of social media, the influence of celebrities, especially entertainment stars, has penetrated every aspect of daily life, and the fan culture derived from the phenomenon of “star chasing” has increasingly penetrated ordinary people. Compared with the market in Western Europe, consumers are also more rational, but in China’s social media platforms, advertisements and other content endorsed by celebrities occupy a large part of each platform. By using the Likert scale, the research conducted an online questionnaire survey to analyze whether the three major factors of relationship identification, emotional needs, and fan support had a positive correlation with netizens’ purchase of celebrity endorsements. The results showed that “Relationship Identity (RI)” “Emotional needs (EN)” and “Entertainment support from fans (ESFF)” are positively correlated with each other. Thus, relationship identity, emotional needs, and entertainment support all had a positive effect on fans’ purchase intentions, celebrity endorsement ads could be targeted to platforms where fans congregate, and celebrities who endorsed products could establish an emotional bond with their fans during the endorsement.

  • Open Access | Article 2023-12-07 Doi: 10.54254/2753-7048/30/20231603

    The Impact of Instagram on Feminist Activism

    The debate on the Instagram effect on feminism become increasingly heated, the advocacy of feminist ideals through Instagram embodies a crucial initiative aimed at propelling gender parity and amplifying the voices of women in their pursuit of rights. This research uses the case method to find out the impact of Instagram on shaping feminist activism. Initially, the comprehensive exploration of visual storytelling within the realm of feminist activism on Instagram underscores the potential of compelling imagery and narratives in fostering profound and empathetic connections between activists and their audience. Moreover, the dynamic nature of Instagram as a platform facilitates accessible educational opportunities for feminist consciousness, allowing a diverse array of voices and experiences to enrich dialogues concerning feminism. Additionally, the cohesive influence of hashtag campaigns on Instagram underscores the platform’s capacity to galvanize a unified front in support of feminist causes, thus emphasizing the paramount importance of leveraging social media for advocacy and societal transformation. In short, leveraging Instagram for feminist activism presents a potent avenue for not only advancing gender equality but also establishing a deeper understanding and collaboration among activists and their audience. The ability of social media, particularly Instagram, to facilitate meaningful engagement and mobilize collective action underscores its potential as a vital tool in driving positive societal change toward a more equitable future.

  • Open Access | Article 2023-12-07 Doi: 10.54254/2753-7048/30/20231605

    The Evolution of Female Character Representations in Video Games from a Feminism Perspective

    As a form of artistic cultural product, video games exert a subtle yet profound influence on societal culture and value systems. In an era where video games have become an integral component of popular culture and entertainment, the depiction of female characters within these virtual realms not only reflects the individual perspectives of game designers, but also serves as a mirror to broader societal attitudes and inclusivity towards women. This paper conducts a comprehensive analysis of iconic games spanning different eras since the inception of video games in the public eye, adopting a feminism perspective. The aim is to elucidate the diverse characteristics of female characters and their corresponding manifestations of societal ideologies. The research will meticulously trace the evolution of video game development from the 1980s to the present, dissecting mainstream representations of female characters across different epochs. Through this analysis, this study endeavors to unravel the intricate interplay between video game narratives and evolving societal values, shedding light on the dynamic process of shaping these portrayals in relation to prevailing cultural norms. This study contributes to a deeper understanding of the multifaceted role of video games in influencing perceptions and conversations surrounding gender representation and empowerment.

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